MindShift is a “Barn Raising” Approach that helps You Solve Gnarly Problems and Rebuild Trust

In a world where businesses face complex, seemingly unsolvable problems, the hero of our story is the ambitious company striving for growth, innovation, and thought leadership. They're confronted with wicked problems—challenges resistant to resolution—that hinder their progress and prevent industry-wide change.

Having faced its challenges, the guide understands the plight and how to overcome it. They once encountered a construction process that hindered their ability to offer a better solution due to the industry’s misaligned incentives and loyalties. This jeopardized the client's potential gains and threatened the guide's livelihood.

Determined to overcome these obstacles, the guide delved into the depths of the construction system, discovering that each stakeholder was similarly constrained. By uniting these stakeholders, the guide helped them deliver exceptional results that exceeded the client's expectations. Through this experience, the guide developed a process capable of unlocking solutions to wicked problems across various industries and businesses.

When Mindshift is called, it forms a diverse, cross-functional team of leaders, uniting them in an alliance for change. Operating outside their parent companies, this alliance fosters a safe environment for exploration and experimentation. With the combined strength of these industry leaders, Mindshift can overcome the systemic barriers that hinder individual organizations' attempts at fundamental change.

Despite initial hesitation, our hero embraces Mindshift's simple, three-step plan:

1. Identify and address the wicked problem.
2. Assemble a diverse, cross-functional alliance for change.
3. Create a protected environment for exploration, experimentation, and innovation.

As our hero contemplates the high stakes of not following this plan and continuing to operate with the same constraints, they're motivated to embrace the opportunity for success and confidence that Mindshift provides.

Mindshift has a proven track record of breaking through constraints and driving industry-wide change. Since its inception in 2007, Mindshift has successfully shifted the construction industry toward a more integrated, trust-based model with Integrated Project Delivery. This achievement earned them the H. Bruce Russell Global Innovator's Award from CoreNet Global.

Workplace engagement, another wicked problem, has been tackled by Mindshift since 2012. They've been dedicated to understanding the relationship between the work environment and employee engagement.

Flexible and adaptable, Mindshift combines a modern-day barn-raising and a high-powered "do-tank" mindset. This model has been used to reinvent companies, drive industry change, and accelerate business development.

Participants in Mindshift's alliances have included industry giants like Google, Turner Construction, Gensler, AIA, GSA, Haworth, DPR, Balfour Beatty, and many more.

With Mindshift as their guide, our hero is now equipped to face wicked problems, break through constraints, and lead their industry to new heights of innovation and success.